In the past few years, when we visited our birth place, we witnessed first-hand the deteriorating life of coffee farmers. We feel it is our obligation not only offer a superior product to the consumer, but also to give back some of the revenue to improve the farmer’s lives. Revocup coffee will give back 10 cents for every cup of coffee and $1.00 for every pound of coffee sold in our retail stores. This is very exciting time for us, and we are determined to serve customers a range of coffee that has never been offered by industry and in the meantime help our native country by giving back a portion of the revenue to tackle poverty.